To run and operate our website, we may need your information display content on the website correctly. To improve customer service Information you provide helps us respond to your customer service requests and support needs more efficiently. To personalize user experience, we may use information in the aggregate to understand how our Users as a group use the services and resources provided on our website. To improve our website, we may use feedback you provide to improve our products and services. To run a promotion, contest, survey or other website features to send users information they agreed to receive about offers|promotions we think will be of interest to them. To send periodic emails we may use the email address to send user information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests.